CRM only or the business plan?
Updated 2026-10-24
Choose by the work, not by the name of the plan. If the team only needs the pipeline and the client file, the $49 plan is the product. Appointments, collaborations and automations are the reason to move to the business plan.
The three prices that are easy to mix up
WhatsApp is not a column inside the CRM price. A connected number is $29 a month, and Meta's message fees are separate. The website-only product has its own yearly price on the pricing page. It is not the CRM.
| Plan | Price | What you are buying |
|---|
| CRM only | $49 / month | Pipeline and client file |
| Business plan | $99 / month or $990 / year | CRM, appointments, collaborations, automations |
| WhatsApp number | $29 / month per number | One connected number. Meta messaging charges apply separately. |
How to choose without buying the unused part
A team that logs leads from ads and calls them back can stay on CRM only. A clinic that also books in 15-minute windows, or a team that wants a published automation to create the next task, needs the business plan. Adding WhatsApp later does not change that choice. It adds the $29 number.
A service business that outgrows the file A plumber can start on the $49 plan: every call is a lead, with a source and a task to call back. The day the same person needs a slot on a calendar, the business plan is the relevant upgrade, not a second CRM.
The business plan is bought for WhatsApp. WhatsApp is the separate $29 number. Read the cost guide before adding it.
Pick the plan from the work, not from the name
If the team needs the pipeline and the client file, CRM only at $49 a month is the product. The day someone needs a calendar, a collaboration, or an automation that creates a task, the business plan at $99 a month or $990 a year is the upgrade. It includes the CRM. It does not include a WhatsApp number.
A plumber, then a calendar Every call starts as a lead with a source and a task to call back. That fits the $49 plan. The day the same person needs a slot on a calendar, the business plan is the relevant upgrade, not a second CRM and not a WhatsApp number.
FAQ
What are the published prices?
The CRM is $49 a month. The business plan is $99 a month or $990 a year. WhatsApp Business API is $29 a month per connected number.
Does $49 include appointments?
No. Appointments are on the business plan, together with collaborations and automations.
Where are these prices listed?
On the pricing page. CRM only is $49 a month. The business plan is $99 a month or $990 a year.
How is an additional WhatsApp number billed?
Each connected number has its own subscription at $29 a month. Meta messaging charges apply separately.