How much the WhatsApp number costs
Updated 2026-10-24
WhatsApp Business API is $29 a month per connected number. The subscription covers the connection, templates, and the dashboard. Meta messaging charges apply separately, based on usage and message category.
Separate the two bills before you buy
WhatsApp Business API is $29 a month per connected number. Meta messaging charges apply separately, based on usage and message category. Each additional number has its own subscription.
| Bill | Who sends it | What it covers |
|---|
| $29 / month | BizUply | One connected number, templates and the dashboard |
| Per message | Meta | Depends on country and category. See Meta's own documentation. |
How the number fits with the other plans
The CRM plan keeps the pipeline and the client file. The business plan adds appointments, collaborations, and automations. A business-started WhatsApp message uses a template Meta has approved, on the $29 number.
The $29 is read as unlimited messaging. Treat Meta's per-message fee as a second invoice. The per-message fee is in Meta's own documentation.
Decide before you connect the number
Buy the number when the team is ready to send an approved template, not when the first lead arrives. WhatsApp Business API is $29 a month per connected number. That subscription includes the connection, templates, and the dashboard. Meta messaging charges apply separately, based on usage and message category. Each additional number has its own subscription.
Meta's message fee depends on the country and the category. Meta's own documentation is the source for those rates. An automation can start a template only on the business plan, and only after the number and the approval already exist.
FAQ
What is the WhatsApp subscription?
WhatsApp Business API is $29 a month per connected number. Meta messaging charges apply separately, based on usage and message category.
Where are Meta's prices?
In Meta's own documentation. BizUply does not republish Meta's rate card.
Can one subscription cover an agency's clients?
No. Each number is its own subscription.
Does the CRM price include this?
No. $49 and $99 do not include a WhatsApp number.